Dilma footprint shows on TV and Aetius patina on "change" By Rogério Jordan | Jordan Rogério - Wed, Oct 22 2014
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Dilma footprint shows on TV and Aetius patina on "change" By Rogério Jordan | Jordan Rogério - Wed, Oct 22 2014


Dilma footprint shows on TV and Aetius patina on "change"
  By Rogério Jordan | Jordan Rogério - Wed, Oct 22 2014


The propaganda of Dilma in the final stretch of TV shows a more definite candidate in their proposals than Aetius. The voter-viewer is offered a vision of the country that you can like or not, believe it or not, but it's there. Defense of public banks, salaries, social achievements. The tone is given and is consistent with what conveys your advertising for over two months. One result is that the evaluation of government has been improving consistently, exceeding the target of 40% of excellent / good. Insufficient evaluation of government was seen at the start of the race, as the main obstacle to reelection, that deficiency has been overcome along the TV campaign.
  Already advertise Aetius seems to have parked in the magic word "change", repeated ad nauseam but that in no time, makes it clear that this would change just beyond a pervasive sense (was this inability to translate this desire of the electorate in palpable platform Marina that wilted in the first round). Change for us to return to have a sense of nation, tells us basically the PSDB candidate; united nation, with ethics, values ​​around. But these ideas are at the risk of sounding like generic viewer. How these guidelines would translate to reality? What they would mean in terms of economic and social policies? What exactly does "zero tolerance for inflation"? As this zero tolerance will mess with my pocket? In relation to the electorate of lower income (42% of voters have household incomes of up to two minimum wages) which Aetius proposes to improve their lives? What is your vision for the future in relation to this? The candidate announces change as, for example, the expansion of full-time education, the government candidate ever put in your TV programs as its policy in progress; announces that maintain and extend what is done in the area of ​​health, but it is not clear what 'keep' and 'zoom' has to do with exactly the desired change.
  To inflate the idea of ​​change - in his last appearance on Tuesday (21) evening Aetius repeated the word five times with the national anthem in the background stylized - the candidate seems to get lost in it. Get rid of the PT does not seem enough as future platform at this time. Electroplate anti-PT electorate, OK, but what about the rest who does not see things this way? You need to offer more. Without support in people's everyday lives, "change" becomes a call, among many others.
  This tune and confirming the upward trend of Dilma in the polls, will be left to Aetius the decisive debate on Rede Globo on Friday to rebalance the game. What has playing cards? The unpredictability continues to mark the 2014 elections but the time shortens.



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